Baby Box design competition
The National Baby Boxes Initiative uses the power of design to give every child born in Scotland an equal start in life.
Delivered by the Scottish Government, the Baby Box will contain essential items for all newborn babies.
The Scottish Baby Box will be based on the successful Finnish model – where it is credited with contributing to one of the lowest levels of infant mortality in the world.
The first Baby Boxes will be delivered to babies born in pilot areas on New Year’s Day 2017. The programme will then be rolled out nationally from summer 2017, with every newborn baby across the country receiving a Baby Box full of clothes, bedding, books and mother and baby care items.
A key part of this initiative is the opportunity for the next generation of designers to design the print that covers the surface of the box, through a national design competition run by V&A Museum of Design Dundee. With a mission to enrich lives through design, V&A Dundee aims to nurture and promote Scotland’s design industry and provide opportunities and support to people of all ages to get involved with and benefit from design.
Working with students at colleges and universities in Scotland is an essential part of this. By providing access to support and expertise from some of the most successful Scottish designers, V&A Dundee aims to help further the careers and ambitions of the next generation of designers.
The design competition is open to all registered college and university students across Scotland. Students must be studying at SCQF levels 7-12, including HNC, HND and degree level. For further clarification please see the SCQF website.
There are approximately 56,000 births in Scotland each year. A large number of these pregnancies are unplanned, and therefore unbudgeted.
The United Nations Convention on the Rights of the Child is the most complete statement of children’s rights ever produced and is the most widely-ratified international human rights treaty in history.
The Convention has 54 articles that cover all aspects of a child’s life and set out the civil, political, economic, social and cultural rights that all children everywhere are entitled to. It also explains how adults and governments must work together to make sure all children can enjoy all their rights.
- Exploring the theme of Children’s Rights, such as 'Play' or 'the right to family life', we want you to create a surface design that covers the lid and sides of the Baby Box.
- The lid should have an extra dimension – it should contain the opportunity for families to interact with it, by customising the box to record key stages in baby’s first year with information and visuals.
For example, to record name, date of birth or weight, and perhaps include space for their hand or footprint.
- When thinking about the theme of Children’s Rights, you could think about how your design could excite families, how it could make them smile, as well as how it might become a part of their lives in the longer term, to be shown off at key milestones in the child’s life.
- The winning student will receive a cash prize of £1000.
- As part of their prize, the winning student will also benefit from exclusive mentoring from leading Scottish designers Holly Fulton and Scott Jarvie.
- The winning design will be put into production and rolled out on every Baby Box from summer 2017 until March 2019.
Closing date for submissions was Thursday 17 November 2016.